A day with malbec

On the 17th of April, for the seventh year in a row, the whole wine community celebrated the World Malbec Day. This year I had a chance to join this honoring for a minute

“Such a luck!” – was my thought when I saw that the Embassy of Argentina together with Viinilehti magazine are throwing an evening with Argentine wines. Helsinki turned out to be among cities who took part in the annual honoring of Argentinian wine making industry’s main pride. And I couldn’t miss this opportunity.

Wines of Argentina is responsible for promoting the image and quality of country’s wines on the international market. This organisation is also responsible for the idea to set a certain day for its celebration and nowadays it is the main driving force of the event. Although the idea itself is not a genuinely new (there are already existing days for Champagne, Cabernet or Beaujolais Nouveau that are constantly added by new wine dates), it is still an excellent excuse to remind everyone that there are good wines in Argentine and to set a couple of marketing and PR-activities in its support.

Tasting was arranged in Vanha Ylioppilastalo (that literally means “old university building”) and was targeted on wine lovers who wished to make closer acquaintance with the fruit of Argentinian wine makers. Having frequently attended such tastings in St. Petersburg, I was extremely curious to see how it was organised here in Finland.

The entrance was free but inside you had to rent a glass for 8€ (5€ are returned when you give it back safe and sound). There you also was expected to purchase tickets which were later exchanged for wine samples. Depending on the bottle price, a glass of wine costed from 1 to 3 tickets.

Inside everything was arranged as a standard walk-around tasting: suppliers poured desired Argentinian wines from their portfolio to anyone telling different stories about their peculiarities and nuances. As far as I understood, all tastings for general public are arranged in more or less the same way. I do hope that there will be an opportunity for me to attend professionally-oriented event. Then I will compare.

Here I want to emphasize that the vast majority of Finns speak very good English. At least, I did not experience any inconveniences that I spoke extremely poor Finnish. When requested in English, people instantly switched to another language and I received comprehensive replies to my questions. Nevertheless, I did not risk to visit master-classes that were held during the event. I guess that I could get very little useful information from the lecture conducted in Finnish 🙂 It’s too early for me now, and I’ll think about it next year.

Well, now we are heading toward the most delicious part. From all the samples that I had a chance to try, I preferred Kaiken Ultra Malbec 2015. Well-balanced, full-bodied wine with aromas of ripen dark cherry, plum, chocolate and coffee won my heart. Now I’m anticipating the moment when I can share a glass or two with friends.

P.S. A real discovery of the evening was wine sorbet specially created for the event from Finca Las Moras Rosé Syrah Viognier. That was the first time when I saw such an unusual guest on a tasting.

Photo Embajada Argentina en Finlandia

If you want to learn more about World Malbec Day, go and browse this website http://www.malbecworldday.com/ Maybe we will meet next year 🙂




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